Our Story
आमची गोष्ट
घर का स्वाद, TaazaCratte के साथ!
It started with a shelf
In most Maharashtrian homes there's a shelf that holds the achaar. The gavran mango that only turns up when the season is right. The thecha that makes plain bhakri worth sitting down for. The mukhwas everyone reaches for after dinner. We started TaazaCratte in Pune because we didn't want that shelf to stop at our own kitchen. We wanted it in your home too.
Our recipes, made by experienced hands
The recipes are ours. We worked them out over years of cooking for our own family, not in a lab. The actual making we leave to makers who have done this for decades and are very good at it. We pick one maker for each product, for a single reason: they get the taste right.
Why we work with partners
One kitchen can't do pickles, chutneys, ghee and mukhwas all really well. So instead of settling, we go to the person who makes each one best, wherever they are. The taste stays the same from batch to batch, and good work goes to more families than just ours. When we grow, they grow with us.
Why so much oil?
People ask us this a lot. Pickle was never meant to be dry. The oil is doing a job. It seals the jar, it carries the masala, and it lets the flavours settle in slowly, the way achaar was kept for generations before anyone had a fridge. So when your jar comes with a good layer of oil on top, that isn't extra. That's the pickle working the way it should.
What we promise on taste
We taste everything against one simple question: does this taste like home? Whatever goes into the jar is printed on the label. Read it, taste it, and tell us if we ever get it wrong.
From our shelf to yours
Today our jars go to homes, to cloud kitchens, and to businesses buying in bulk, from a single 50g mukhwas pouch to full wholesale orders. You'll also find us at food exhibitions around Pune, on Instagram, and one WhatsApp message away. Tell us which jar your family fights over at the table.